LONDON, April 2010 – PureJewels, a prominent retail jeweller in the Green Street jewellery quarter in east London, has become a Prestige Partner of London Jewellery Week, underscoring its strong support for the event which will showcase British jewellery talent.
London Jewellery Week, which will take place from June 7-13, will celebrate London’s unique position in the world of jewellery design and production, and as a retail destination.
PureJewels will take an active role to support London Jewellery Week, by launching its Platinum Heritage Collection, featuring the work of six talented UK designers, and supporting the launch of the “Discover Jewellery” print magazine, which will raise the profile of the South Asian retail jewellery community on Green Street.
“The fact that we wanted to be established as a jewellery quarter on Green Street is a prime reason why we wanted to be on board with London Jewellery Week as a Prestige Partner,” said PureJewels’ brand manager Jayant Raniga.
“Our role as a Prestige Partner highlights PureJewels’ commitment to the success of London Jewellery Week.”
As a Prestige Partner, PureJewels will have a prominent listing on the London Jewellery Week (LJW) website with images and logo, and will feature in official LJW marketing.
PureJewels will also be showcased at the official London Jewellery Week launch party at Goldsmiths’ Hall and will be included in the advertorial of the Evening Standard’s ES Magazine.
For further information, please contact:
Jayant Raniga
290 – 292 Green Street | Forest Gate | London | E7 8LF
Tel: 020 8471 6070
Email: jayant@purejewels.com
Web: www.purejewels.com
London Jewellery Week 7 – 13 June 2010
A citywide celebration of London’s creative excellence.
Discover London’s rich jewellery scene through a diverse
programme of events including launches, seminars, fashion
shows, prize draws, receptions, street fairs and more!
www.londonjewelleryweek.co.uk
Information about PureJewels
PureJewels is devoted to the extraordinary pleasure of jewels: yesterday, today and tomorrow. This contemporary brand has its roots firmly in another time – and another world.
The story of PureJewels began in Nairobi, Kenya in 1950, with an indian jewellery designer, Bhanji Gokaldas, who made his name creating exquisite, bespoke pieces for the local elite. Twenty-five years later in 1975, he was tempted by the bright lights of London – and brought his own distinctive sparkle to a new country, eventually settling in Green Street.
Home to a multicultural community in East London, Green Street is the perfect place for PureJewels’ spacious new store, offering an unrivalled collection of contemporary and Indian-inspired jewels, from bespoke solitaires to bangles laden with diamonds
Frequently asked questions
What is the connection between PureJewels and London Jewellery Week 2010?
PureJewels has become a Prestige Partner of London Jewellery Week 2010, showing its commitment and support for the event which showcases British jewellery design and production talent. As a Prestige Partner, the retailer aims to help establish Green Street as a major jewellery quarter and will actively participate in various promotional activities during the week.
By taking on this prominent partnership role, the brand will launch its Platinum Heritage Collection, which features the unique work of six talented designers from the UK. Additionally, the retailer is supporting the launch of “Discover Jewellery” print magazine, an initiative designed to raise the profile of the South Asian retail jewellery community located on Green Street. The partnership celebrates London’s status as a key global retail destination.
How will PureJewels be promoted during London Jewellery Week?
PureJewels will receive significant promotional exposure through its status as a Prestige Partner. The retail brand will have a prominent, dedicated listing on the official London Jewellery Week website, complete with product images and its company logo. This digital presence is further backed by inclusion in the official London Jewellery Week marketing campaigns.
Beyond digital channels, the retailer will be showcased at the official launch party for London Jewellery Week, which takes place at the historic Goldsmiths’ Hall. The brand will also gain print media exposure, as it is set to be featured in the advertorial section of the Evening Standard’s ES Magazine. These promotional channels collectively highlight the brand’s creative excellence and active participation in the citywide celebration.
What is the history and background of the PureJewels brand?
The story of PureJewels began in Nairobi, Kenya in 1950. It was founded by Bhanji Gokaldas, an Indian jewellery designer who built a strong reputation by creating exquisite, bespoke jewellery pieces for the local elite. He spent twenty-five years establishing his craft in Kenya before deciding to move to the United Kingdom.
In 1975, Gokaldas moved his business to London, bringing his distinctive and sparkling designs to a new country and audience. He eventually settled on Green Street in East London. Today, this location is home to a spacious contemporary store that serves a multicultural community. The brand continues to offer a mixture of contemporary and Indian-inspired jewels, ranging from bespoke solitaires to diamond-laden bangles.
Where is the physical PureJewels retail store located?
The physical retail showroom is located in the vibrant, multicultural Green Street jewellery quarter in East London. The exact postal address is 290 – 292 Green Street, Forest Gate, London, E7 8LF. This spacious store location allows the brand to serve its diverse clientele with a wide range of contemporary and Indian-inspired pieces.
Positioning the store on Green Street is a strategic choice, as the brand actively works to establish this specific area as a major, recognized jewellery quarter within London. Visitors can explore the showroom to view their extensive collections, which include everything from bespoke solitaire rings to intricate bangles. The store serves as the main hub for the brand’s physical retail operations.
What kind of events take place during London Jewellery Week?
London Jewellery Week features a diverse and exciting citywide programme of public and trade events designed to celebrate the capital’s creative excellence. Visitors and industry professionals can attend official launches, informative seminars, and glamorous fashion shows showcasing the latest design trends. The week-long celebration also features prize draws, exclusive receptions, and bustling street fairs.
These activities are spread across various locations in the city, providing a comprehensive look at London’s rich and historic jewellery scene. The events are designed to highlight both retail opportunities and creative design talent. From high-profile gatherings at locations like Goldsmiths’ Hall to community-focused magazine launches on Green Street, the week offers multiple ways to discover contemporary British jewellery design.
